Digital Marketing: Boon or Bane

Digital marketing is the solution

In today’s fast changing and developing world, marketers have taken the use of the digital world onto new heights. Digital marketing has become one of the most advanced and useful jobs of all time. Let’s know more about the wonder that is digital marketing.

What is Digital Marketing?

Digital marketing is the tool to connect several brands with potential customers using the internet and other forms of digital communication. It is also known as online marketing. Digital marketing is possible on various major platforms and by several means, such as text, email, social media and web based advertising.

Now let’s look at different types of digital marketing.

Search Engine Optimization

Types of Digital Marketing

Digital marketing can be broken into 3 different types. The five main categories include Search Engine Optimization, Pay per Click, and Social Media Marketing. Each one of them is useful in their respective prospects. Let’s see in detail.

  1. Search Engine Optimization – SEO, the most widely used type of digital marketing. The main purpose of SEO is to get a brand rank higher in Google searches. The companies use SEO because it ensures that whenever a potential customer searches for any commodity; their brand name appears in the top searches on Google. SEO marketers research for words or phrases that might be used by consumers to search for something online. This helps them use such keywords in their content for a better approach.
  1. Pay per click – PPC is a short term type of digital marketing. It refers to the paid advertisements and promoted search engine results. PPC basically gives a much appreciated traffic on the company’s site. The ads you see before every YouTube video you watch, or the ones that pop from sides when you are browsing the web. These are paid ads by the companies trying to grow their business online using digital marketing.
  1. Social Media Marketing – Social Media Marketing is the best type of digital marketing used by businesses online. It includes everything a company uses to promote their business online on social media platforms. As now-a-days almost everyone is using social media, so it is the most approachable and effective way for online businesses to reach out to customers. Social media marketing is not just creating posts and replying to messages and comments. It is much more than that.

Overall, digital marketing is the best way to advertise for your brand and expand your outreach exponentially. The digital marketers should have strategic plans to reach out to potential customers digitally.

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